New Zealand Owned & Operated

Our Story

Baark. was created around three core structures of our business idea. Our Vision, Our Mission, and Our Values (you can read about these at the bottom of this page).

But where did the idea come from? Why did we decide to start a business for dog apparel and accessories? Why Baark.? Let me tell you...

We're based in Queenstown, and for any dog parents living in Queenstown, you probably understand the struggles when finding new gear for your pup. Well that's where the idea started, "why don't we create a brand that provides dogs with high-quality, durable gear with modern designs, and introduce a trusty, new option to our community."

We're not here to pretend to be anything we are not. We are just here doing something we are passionate about, whilst trying to collate gear that you and your dogs need, to empower unforgettable adventures together.

We're dog enthusiasts through and through.

We're here for the simple reason - dogs deserve good stuff too!

The Brand

The name: baark.

Our brand name is simple, straightforward, and immediately recognisable. We wanted a name that exudes versatility, allowing us to expand and adapt our product line effortlessly. With "baark.," you instantly know that our products are designed for dogs. It’s a name that resonates with all dog owners, without being tied to any specific breed or dog’s name.

"baark." is a brand that seamlessly fits into any home. Whether it's a stylish collar, a cozy bed, or a fun toy, our products are crafted to complement your lifestyle. Our modern and timeless branding ensures that "baark." remains relevant and fresh, no matter how trends change.

Brand Inspiration


Kira & Remy. The dogs that inspired our black and white theme.

#mybaarkdogs

Kira & Remy

On the right is Kira. She's 7.5 years young. She's a tri-coloured Border Collie, originally born in England - She's a well traveled lady, she's had many adventures in her time. She became a NZ Citizen in 2019 and hasn't looked back since. Her favourite things are sticks, swimming in the lake and saying hi to every human she see's.

The little one on the left is Remy. She's just turned one! She's also a Border Collie. She has short legs and the cutest little freckle on her nose. She jined the family with the sole purpose of never leaving her sisters side, and she does it great! Her favourite things are morning cuddles, finding the loudest squeeking toys and a newly found quirk of howling with the emergency sirens.

Core Structures

OUR VISION.

To empower unforgettable adventures with our loyal companions trough quality, innovation, and trust.

OUR MISSION.

To offer a range of accessories and travel gear that prioritises safety, style and functionality to help you create unforgettable moments with your furry companions while giving back through supporting animal rescues with 10% of all sales made.

OUR VALUES.

At the heart of our brand's vision lies a profound commitment to what truly matters: the safety and care that dogs receive, as they are not just pets, but cherished family members. We believe that every dog deserves the very best. Our business is built on the promise of providing high-quality products that people can rely on, products that seamlessly integrate into the lives of both dogs and their owners.

We're committed to our planet's future, that’s why we do our best to source materials that are not only better for our furry friends but also for the environment they call home. 

But we don't stop there. We believe in giving back, and it's a promise we uphold with pride. As a testament to our deep love for dogs and our commitment to making a positive impact, we allocate 10% of all sales to support dogs in need through the animal rescues we passionately sponsor. This isn't just a charitable gesture; it's a reflection of our values in action. It's a promise to our loyal customers that when they choose our products, they are not only getting the best for their own furry friends but also contributing to the well-being of dogs less fortunate.

Trust us to be your partner on this incredible journey.